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CPG Brands in 2023: 5 Clever Trends to Sell More

Jerrel Reigada
December 24, 2022
Your branding is what sets your store apart from the rest.Without it, customers don’t have any reason to choose you over the competition.And for CPG brands, it's even more critical to adopt the tactics that keep customers coming back for more.But the tactics that traditional retailers use aren't always the most effective ways to brand a CPG store.In this post, you'll learn 5 of the most effective tactics that CPG brands use to sell more products in 2023 and beyond.So without further ado, let's get right into it.

CPG Brands in 2023: 5 Clever Trends to Sell More

Jerrel Reigada
December 24, 2022
Your branding is what sets your store apart from the rest.Without it, customers don’t have any reason to choose you over the competition.And for CPG brands, it's even more critical to adopt the tactics that keep customers coming back for more.But the tactics that traditional retailers use aren't always the most effective ways to brand a CPG store.In this post, you'll learn 5 of the most effective tactics that CPG brands use to sell more products in 2023 and beyond.So without further ado, let's get right into it.
What are CPG Brands?
CPGs, or consumer packaged goods, are products that consumers use and replenish on a frequent basis. CPG products that you purchase regularly include toilet paper, pantry goods, toothpaste, or even makeup.The cost of CPGs can vary wildly though. From basic consumer goods to luxury brands that cater to high-ticket buyers, CPG covers the whole nine yards.In terms of verticals, there are 4 main categories of CPGs:
  • Beauty/Cosmetics
  • Food
  • Beverage
  • Cleaning Products

Contents

• What are CPGs?
• What's the Difference Between CPG and Non-CPG?
• 5 Effective Branding Tactics for CPG Brands
• FAQ
What are CPG Brands?
CPGs, or consumer packaged goods, are products that consumers use and replenish on a frequent basis. CPG products that you purchase regularly include toilet paper, pantry goods, toothpaste, or even makeup.The cost of CPGs can vary wildly though. From basic consumer goods to luxury brands that cater to high-ticket buyers, CPG covers the whole nine yards.In terms of verticals, there are 4 main categories of CPGs:
  • Beauty/Cosmetics
  • Food
  • Beverage
  • Cleaning Products
What is the Difference between CPG and Traditional Branding?
One of the most significant differences between CPG and traditional retail products is that customers already plan on purchasing CPG goods.Consumers understand that they’ll need to refill their makeup supply, purchase food products, and buy cleaning products from time to time.As a CPG brand, it’s not your mission to convince customers to buy, it’s to convince them to buy your product over the competition.That’s not to say there aren’t other challenges with CPG branding, though.One major challenge for every CPG brand is saturation. As CPG products are so common, the markets tend to be saturated, and with more CPG products on the market, your brand need to work that much harder to stand apart from the crowd.
What is the Difference between CPG and Traditional Branding?
One of the most significant differences between CPG and traditional retail products is that customers already plan on purchasing CPG goods.Consumers understand that they’ll need to refill their makeup supply, purchase food products, and buy cleaning products from time to time.As a CPG brand, it’s not your mission to convince customers to buy, it’s to convince them to buy your product over the competition.That’s not to say there aren’t other challenges with CPG branding, though.One major challenge for every CPG brand is saturation. As CPG products are so common, the markets tend to be saturated, and with more CPG products on the market, your brand need to work that much harder to stand apart from the crowd.
How do you Effectively Market CPG Brands?
Often, the most effective ways to market CPG products is through convenience, brand loyalty, personalization, and top-of-mind awareness.Why?Because these factors are some of the main reasons that customers will return to your brand rather than a competitor's.In the age of Amazon-era eCommerce, retailers need to develop tactics that make it easy to buy to avoid customer attrition.
How do you Effectively Market CPG Brands?
Often, the most effective ways to market CPG products is through convenience, brand loyalty, personalization, and top-of-mind awareness.Why?Because these factors are some of the main reasons that customers will return to your brand rather than a competitor's.In the age of Amazon-era eCommerce, retailers need to develop tactics that make it easy to buy to avoid customer attrition.
The Top 5 CPG Brand Examples to Learn from in 2023
The best way to improve your brand’s marketing efforts is to learn from the giants. So let’s cover 5 of the best CPG marketing examples to learn from in 2023 and beyond.
The Top 5 CPG Brand Examples to Learn from in 2023
The best way to improve your brand’s marketing efforts is to learn from the giants. So let’s cover 5 of the best CPG marketing examples to learn from in 2023 and beyond.
Grove - Smart Re-orders
Key Takeaways from Grove:
  • Smart re-orders faciliate consistent return purchases
  • Built-In bundle marketing creates higher AOVs
  • Loyalty program give an incentive for brand loyalty
  • Personalized guides for customers improve the shopping experience
Grove is a brand that helps customers shop for sustainable and healthy home products. Their catalogue ranges from pet products all the way to pantry organization and cleaning.The strength in Grove’s CPG marketing lies in how well they cater to returning customers.Instead of a traditional ecommerce store, Grove lets customers set up automated orders every month, each customized to their personal tastes.Subscriptions and smart-reorder models are powerful CPG marketing tools because they create a seamless, ultra-convenient experience for customers.Each step that a customer needs to take before the purchase means less sales, but with automatic orders, those steps are virtually removed after the first purchase.It’s quite literally repeat business on autopilot, for you and your customers.Pair that with the VIP program that gives customers a free shipping option with every order, along with Grove’s personal guides to help customers find the products they need, and it’s no wonder why Grove is one of the top CPG brands on the web.
Grove - Smart Re-orders
Key Takeaways from Grove:
  • Smart re-orders faciliate consistent return purchases
  • Built-In bundle marketing creates higher AOVs
  • Loyalty program give an incentive for brand loyalty
  • Personalized guides for customers improve the shopping experience
Grove is a brand that helps customers shop for sustainable and healthy home products. Their catalogue ranges from pet products all the way to pantry organization and cleaning.The strength in Grove’s CPG marketing lies in how well they cater to returning customers.Instead of a traditional ecommerce store, Grove lets customers set up automated orders every month, each customized to their personal tastes.Subscriptions and smart-reorder models are powerful CPG marketing tools because they create a seamless, ultra-convenient experience for customers.Each step that a customer needs to take before the purchase means less sales, but with automatic orders, those steps are virtually removed after the first purchase.It’s quite literally repeat business on autopilot, for you and your customers.Pair that with the VIP program that gives customers a free shipping option with every order, along with Grove’s personal guides to help customers find the products they need, and it’s no wonder why Grove is one of the top CPG brands on the web.
Death Wish Coffee - Brand Identity
Key Takeaways from Death Wish Coffee:
  • Strong brand identities help to create loyal customers
  • Recipes & blog with topical posts give customers reasons to re-visit
  • Unique shopping experience & aesthetics create stand-out brands
Death Wish Coffee has grown into a household name over the years, and one significant reason for that is the strong identity behind the brand.As soon as you load onto the site, the identity of Death Wish Coffee is apparent. (if the name didn’t already give it away)The aesthetic, copy, and even the design are all created with the target audience in mind. Even the banner image screams of outdoorsy, tough, and no-nonsense vibes.These all help to stand Death Wish Coffee out from the crowd by no small distance.Along with the intense aesthetic, Death Wish Coffee also hosts a blog with recipes and content that’s tailored to the target audience. Since customers can find similar products from plenty of sources, loyalty is one of the most powerful pieces towards a CPG brand’s success. Which is why these factors have all played a huge role in launching Death Wish Coffee to success.
Death Wish Coffee - Brand Identity
Key Takeaways from Death Wish Coffee:
  • Strong brand identities help to create loyal customers
  • Recipes & blog with topical posts give customers reasons to re-visit
  • Unique shopping experience & aesthetics create stand-out brands
Death Wish Coffee has grown into a household name over the years, and one significant reason for that is the strong identity behind the brand.As soon as you load onto the site, the identity of Death Wish Coffee is apparent. (if the name didn’t already give it away)The aesthetic, copy, and even the design are all created with the target audience in mind. Even the banner image screams of outdoorsy, tough, and no-nonsense vibes.These all help to stand Death Wish Coffee out from the crowd by no small distance.Along with the intense aesthetic, Death Wish Coffee also hosts a blog with recipes and content that’s tailored to the target audience. Since customers can find similar products from plenty of sources, loyalty is one of the most powerful pieces towards a CPG brand’s success. Which is why these factors have all played a huge role in launching Death Wish Coffee to success.
Jambys - Headless Architecture is the New Industry Standard
Key Takeaways from Jambys:
  • Page loading speeds have a substantial impact on first impressions
  • Headless architecture helps to create ultra-fast & responsive websites
In the current age of ecommerce, page speeds are the first thing a customer notices.If your store doesn’t load fast enough, you’ll lose sales before visitors even start on the customer journey.In fact, it’s so critical that every second your site takes to load drops your conversion rate by almost 5% for the first 5 seconds on-site. (A total of 25% decrease in conversion rate within the first 5 seconds alone.)Which is to say, customers aren’t as patient as they used to be, and your brand needs to accommodate for that.One of the best ways to increase page speeds is to deploy headless architecture.Headless ecommerce stores such as Jambys boast nearly instant loading speeds between pages and ultra adaptable, responsive designs.No matter which page you click onto, you’ll find that Jambys’ site loads instantaneously, which reduces the friction for every sale.Not sure how to implement headless into your store? Nyla is a great tool to help you do it without any prior coding knowledge. Check out our guide on headless Shopify here.
Jambys - Headless Architecture is the New Industry Standard
Key Takeaways from Jambys:
  • Page loading speeds have a substantial impact on first impressions
  • Headless architecture helps to create ultra-fast & responsive websites
In the current age of ecommerce, page speeds are the first thing a customer notices.If your store doesn’t load fast enough, you’ll lose sales before visitors even start on the customer journey.In fact, it’s so critical that every second your site takes to load drops your conversion rate by almost 5% for the first 5 seconds on-site. (A total of 25% decrease in conversion rate within the first 5 seconds alone.)Which is to say, customers aren’t as patient as they used to be, and your brand needs to accommodate for that.One of the best ways to increase page speeds is to deploy headless architecture.Headless ecommerce stores such as Jambys boast nearly instant loading speeds between pages and ultra adaptable, responsive designs.No matter which page you click onto, you’ll find that Jambys’ site loads instantaneously, which reduces the friction for every sale.Not sure how to implement headless into your store? Nyla is a great tool to help you do it without any prior coding knowledge. Check out our guide on headless Shopify here.
Sephora - Increase Customer Convenience Storewide
Key Takeaways from Sephora:
  • Customer convenience is a key marketing point for CPG brands
  • Cookies and customer accounts can help to unify customer experiences across sessions and devices
Sephora’s CPG marketing may be a bit more subtle upon first visit, but that’s the beauty of it.Sephora uses cookies, customer history, and data from accounts to display the items you’re most likely to be interested in.This means that customers are less likely to need time spent digging for what they want, which creates a much more streamlined experience.Convenience and personalization are some of the strongest selling points for CPG brands, and Sephora does a great job of unifying that personalized experience between each session.In your own site, using a similar tactic to display likely sellers is a great way to encourage customers to keep coming back.
Sephora - Increase Customer Convenience Storewide
Key Takeaways from Sephora:
  • Customer convenience is a key marketing point for CPG brands
  • Cookies and customer accounts can help to unify customer experiences across sessions and devices
Sephora’s CPG marketing may be a bit more subtle upon first visit, but that’s the beauty of it.Sephora uses cookies, customer history, and data from accounts to display the items you’re most likely to be interested in.This means that customers are less likely to need time spent digging for what they want, which creates a much more streamlined experience.Convenience and personalization are some of the strongest selling points for CPG brands, and Sephora does a great job of unifying that personalized experience between each session.In your own site, using a similar tactic to display likely sellers is a great way to encourage customers to keep coming back.
Supergoop - Use Customer Quizzes to Give Personalized Recommendations
Key Takeaways from Sephora:
  • eCommerce personalization helps to build brand loyalty
  • Customer quizzes help customers avoid "decision paralysis.”
In the same vein as the last example, personalization is a great way to increase CPG sales.Supergoop takes a different approach to it though. Instead, they’ve implemented a product finder into the customer journey.The product finder asks a series of questions, and then displays the products a visitor is most likely to be interested in based on their answers.Customer quizzes are excellent ways to avoid decision paralysis and guide customers towards the best sellers for a given category.
Supergoop - Use Customer Quizzes to Give Personalized Recommendations
Key Takeaways from Sephora:
  • eCommerce personalization helps to build brand loyalty
  • Customer quizzes help customers avoid "decision paralysis.”
In the same vein as the last example, personalization is a great way to increase CPG sales.Supergoop takes a different approach to it though. Instead, they’ve implemented a product finder into the customer journey.The product finder asks a series of questions, and then displays the products a visitor is most likely to be interested in based on their answers.Customer quizzes are excellent ways to avoid decision paralysis and guide customers towards the best sellers for a given category.
FAQ: CPG Branding
FAQ: CPG Branding
Is Influencer Marketing Effective for CPG Brands?
Influencer marketing, if used corectly, can be a super powerful tool. One of the main downsides to CPGs is the amount of saturation and competition in the market. Influencer marketing can help brands break through that competition by giving them access to the audiences of popular social media figures. When your brand is associated with a relevant figurehead within the industry, it gives customers yet another reason to choose you over the competition.
Is Influencer Marketing Effective for CPG Brands?
Influencer marketing, if used corectly, can be a super powerful tool. One of the main downsides to CPGs is the amount of saturation and competition in the market. Influencer marketing can help brands break through that competition by giving them access to the audiences of popular social media figures. When your brand is associated with a relevant figurehead within the industry, it gives customers yet another reason to choose you over the competition.
Wrapping Up
CPG brands face many challenges that are unique to the industry, so it's important to stay up to date with recent trends and tactics if you want to stand apart from the crowd.Creating smooth, seamless shopping experiences with tools like Nyla, improving UX and streamlining your checkout are just a few of the ways you can bring your brand to the forefront of the eCommerce world.And if you found this post helpful, be sure to check out more insights from the Nyla blog.
Wrapping Up
CPG brands face many challenges that are unique to the industry, so it's important to stay up to date with recent trends and tactics if you want to stand apart from the crowd.Creating smooth, seamless shopping experiences with tools like Nyla, improving UX and streamlining your checkout are just a few of the ways you can bring your brand to the forefront of the eCommerce world.And if you found this post helpful, be sure to check out more insights from the Nyla blog.

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Upgrade to the Nyla platform

Blazing-fast performance
100% no-code editor
Best-in-class ecommerce features with white-glove support
Book a Demo Now